2 Psychology-Backed Ways Branding can Boost Your Sales!
We all love “sales”, I mean this is the ONLY way our businesses grow, right?
But then we are all NOT so perfect at it.
I mean I know I shudder at the name of it. 🙁
When I started my business, I could DO ANYTHING to make sales easier like SERIOUSLY ANYTHING, can you relate?
Little did I know that I could utilize psychology to ease the process.
I mean NOT the kind of psychology where you have to apply sneaky tricks or play with the words. God, I cannot do it!! I can NOT be anything BUT ME!!! Are you the same? (Please say yes 😉 )
So, what aarrrrreee the ways and that work so DAMN well???
[bctt tweet=”Can knowing a little psychology and applying that in your branding boost your sales? Here’s how… ” username=”brandingpotions”]
The Easy Ways to Stand Out and Make More Sales:
Yes, just showing up only 5% more confidence can boost sales 50% in your business! I mean who buys from someone who doesn’t seem to be sure what she is selling?
Knowledge backed with confidence brings ultimate breakthroughs!!!
Here is a sneaky trick to be confident in 2 minutes: Write down your wins anything big or small from childhood to date (trust me you’ll be shocked how incredible you are once done!), paste it on your wall & whenever you feel down, just go ahead and read.
So, next time you get on a call, do a Facebook live, write a blog post/social media post, events or annnnyyything for your business, GO THROUGH the list to get the spike of extreme confidence!
Own your Uniqueness:
Don’t wanna be another voice in A SEA FULL OF NOISE? Duh, of course not.! Thennnnnn:
List down your uniquenesses.
Love to joke? Go ahead crack them in your webinars/articles.
Not-so-friendly dude? You don’t have to imitate! You will hate your business and end up leaving it, trust me!
Like Harry Potter? Don’t be ashamed to take examples from there.
Whatever your unique qualities are, embrace them and USE THEM 24×7 in your business.
So, where to use these unique qualities?
Everywhere….. Dealing with clients/prospects, managing team members, attending seminars, naming a course, blog post titles, Pinterest/social media posts, etc. etc. etc. etc. etc.
What if nobody is even stopping to read or hear what you have to say?
That’s where VISUAL part of the branding breaks the bounds!!!
[bctt tweet=”Do you know that human eyes perceive/absorb visual information first?” username=”brandingpotions”]
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source: Hubspot)
Mind Blowing, right????
Similar is true for your colors, logos, and other branding elements. If you show up with consistent branding everywhere, there is NO CHANCE they will miss you.
How do you make more Sales Through Branding?
Simple, 2 proven reasons how branding helps you make more sales:
When you are consistent with your branding i.e. you show up everywhere with same visuals & brand tone, people recognize you easily and trust you way more than if you were to be always there but no one can remember you because of all the different colors/graphics you keep using.
I recently invested in a course because I had already followed that girl for SO long on Pinterest, but did I buy from there? No, I bought through her Facebook group. How did I remember her with such a forgetful memory? Through her branding. 🙂
They say “don’t judge a book by its cover“, you know why they say it? Because people DO judge a book by its cover.
Harsh, but true.
So, there are 2 ways to become authoritative:
a) Provide TONS of free value and be on all the places 24×7 – this needs an investment of your time, energy and of course money too (your time is worth something!)
b) Launch business, get first few clients so you have testimonials/success stories/portfolio & get BRANDED by a professional designer to make your book cover (visual presence) phenomenal.
I like the 2nd option better, not because I am a brand architect but because you are respecting yourself this way by getting into real business soon without the tireless GRIND!
Once the brand is right in place, THE SKY’S THE LIMIT. Your first impression is gonna perplex them, then after having a look at your business portfolio/testimonials/success stories, they will take no time converting!!!
And that is how real business works! Know your brand psychology and get ready to stand out.